About Better Caring
Better Caring is an online platform where people with a disability, or those who are ageing, can find and hire local care and support workers.
We’ve been called a revolution in community care.
That’s because for the first time, we’re enabling people to search for and hire local care and support workers based on criteria that are important to them.
Or maybe it’s because we’re enabling a growing community of care workers to build rewarding, successful careers in community care while working for themselves.
Maybe it’s because we’re on a mission to improve access to affordable, flexible, quality home care for Australians everywhere.
Whatever the reason, we tend to agree.
But the best way to understand where we’re going, is to understand where we’ve come from.
The seeds for Better Caring came from the family experience of one of our founders.
Peter and his family struggled to find the right support for his 83 year old mother and 91 year old father, who were both determined to remain living at home.
Staying active in the community was important to Peter’s parents, but finding a skilled and affordable care worker who could connect with them socially was a challenge.
Driven by his own experience, Peter partnered with his colleague and friend Tony Charara to establish the Better Caring concept. Neither came from the aged care industry, but together they knew an entirely new approach was needed.
Launched in 2014, the solution is a revolutionary, yet simple web platform that connects those who need community care directly with a community of care workers.
It’s an approach that’s building mutually beneficial relationships and meaningful social connections between care workers and care consumers, helping them live healthier, happier, longer lives in their homes.
It’s a Better way of Caring. For everyone.
Along the way, we’ve met many genuinely caring people who have been just as determined to improve care services for Australians. They’ve become our friends, funders, advisors, champions, care workers and customers.
We want to thank the many pioneering care workers who enthusiastically joined the Better Caring community and became early adopters of the platform. Thank you for all the coffees and discussions, and for your patience as we built a platform that responded to your needs. Without you Better Caring would still be an idea.
Our Management Team
Co-Founder and Executive Director
Peter has seen up close how technology can transform industries and empower consumers, and founded Better Caring to ensure the best care for his own parents. He was previously a Partner of a global financial institution and ran operating businesses before founding and managing a US venture capital business. He has also founded companies in financial services and hospitality and served on the boards of several private and public companies.
Co-Founder and Executive Director
Tony gained significant investment banking experience in roles with JPMorgan, Ord Minnet Securities and ANZ Investment Banking. Tony is the founder and principal of Spark Capital, a boutique corporate advisor and investment firm. He has worked closely with a number of start-up and technology companies and takes an active role in a number of technology businesses. Tony holds a Bachelor of Commerce (First Class Honours) in Finance.
Chief Executive Officer
Tamara joined Better Caring in late 2017 as Chief Executive Officer. She brings more than 20 years’ experience in media and technology businesses, most recently as General Manager of News Corp Australia’s NewsLocal community newspaper division. With extensive expertise across strategy, marketing, operations, technology and data, she is passionate about driving change to improve the lives of Australians.
General Manager of Community Development
Kelly has a strong background in direct provision of services for people with a disability, having held senior operational positions in the disability sector. Kelly is passionate about person-centred outcomes and capacity building for individuals. Along with community engagement and business development across the sector, her work focuses on promoting the Better Caring mission of great support outcomes for consumers and workers using the Better Caring Platform.
Yaniv started his career in software and database development. Over the last 15 years he has worked in high growth companies ranging from early stage start-ups to international corporates. His experience spans healthcare IT, online gaming, online marketplaces and real estate. Yaniv is passionate about innovation and data. He sees this as the main driver for wanting to build good products and solve for “the consumer”.
Communications and Marketing Manager – Support Workers
Bec’s career has been split between Sydney and London where she has worked in strategic communications and marketing across sectors including the arts, education, tourism, and non-profit. At Better Caring, Bec finds ways to make the platform more accessible to support workers by providing them with the support and resources they need to grow their businesses.
Marketing and Communications Manager – Consumers & Brand
At Better Caring, Alex is charged with growing and retaining consumers in the aged care and disability sectors. His role also encompasses brand management, ensuring that Better Caring is reflected positively and consistently across all channels. Alex joined Better Caring from News Corp Australia, where he held multiple marketing roles and was responsible for digital audience and subscriber growth. He holds a Bachelor of Business from University of Technology, Sydney.
Chief Operating Officer
Jo-Ann has over 14 years’ experience in online marketplaces and technology, most recently at THE ICONIC, eBay, SEEK and Boston Consulting Group. While completing her MBA at Melbourne Business School, she received the MBS Foundation Award of Distinction. She has a double degree in Commerce and Arts from the University of Melbourne. She is on the Board of Ovarian Cancer Australia and runs the Sydney committee for The Nappy Collective.
Chief Technology Officer
With a background in electronics and communications, Mark has been working in web application development since moving to Japan in 2001, where he created systems for local language schools and expatriate businesses. Since relocating with his family to Australia in 2006, Mark has worked with several start-up companies, designing and implementing web scale architectures, but none with a mission he feels as strongly about as Better Caring.
With over 12 years’ experience in finance, governance, risk and compliance, Kevin is a Chartered Accountant and Prince2 practitioner who has worked at PricewaterhouseCoopers, Intertek, BP and The Iconic. Kevin works to implement automation, processes and partnerships with organisations, to deliver efficiencies and a more seamless experience on the Better Caring platform, and is committed to finding solutions to any issue.
Our valued industry advisors
Ex CEO, Aged and Community Services, NSW and ACT
Jill is a Registered Nurse and holds a degree in Management and a Masters in Nursing majoring in Aged and Palliative Care. She was previously Chief Executive Officer of Aged & Community Services (ACS) NSW and ACT. ACS is the peak body representing aged and community care providers in the non-profit, charitable sector. Its members include the large church providers who are all significant providers of community aged care.
Chief Executive, COTA Australia
Ian is Chief Executive of COTA Australia, the national peak body for COTAs (Councils on the Ageing) in each State and Territory of Australia. COTAs have over one thousand organisational members representing over 500,000 older Australians, plus 40,000 individual older people as direct members. Ian is a member of the Federal Government’s Aged Care Sector Committee and the Federal Government’s Aged Care Financing Authority. Ian also represents COTA on the National Aged Care Alliance and was a Director of the Aged Care Standards and Accreditation Agency until March 2014.