About Better Caring
Better Caring is an online platform where people with a disability, or those who are ageing, can find and hire local care and support workers.
We’ve been called a revolution in community care.
That’s because for the first time, we’re enabling people to search for and hire local care and support workers based on criteria that are important to them.
Or maybe it’s because we’re enabling a growing community of care workers to build rewarding, successful careers in community care while working for themselves.
Maybe it’s because we’re on a mission to improve access to affordable, flexible, quality home care for Australians everywhere.
Whatever the reason, we tend to agree.
But the best way to understand where we’re going, is to understand where we’ve come from.
The seeds for Better Caring came from the family experience of one of our founders.
Peter and his family struggled to find the right support for his 83 year old mother and 91 year old father, who were both determined to remain living at home.
Staying active in the community was important to Peter’s parents, but finding a skilled and affordable care worker who could connect with them socially was a challenge.
Driven by his own experience, Peter partnered with his colleague and friend Tony Charara to establish the Better Caring concept. Neither came from the aged care industry, but together they knew an entirely new approach was needed.
Launched in 2014, the solution is a revolutionary, yet simple web platform that connects those who need community care directly with a community of care workers.
It’s an approach that’s building mutually beneficial relationships and meaningful social connections between care workers and care consumers, helping them live healthier, happier, longer lives in their homes.
It’s a Better way of Caring. For everyone.
Along the way, we’ve met many genuinely caring people who have been just as determined to improve care services for Australians. They’ve become our friends, funders, advisors, champions, care workers and customers.
We want to thank the many pioneering care workers who enthusiastically joined the Better Caring community and became early adopters of the platform. Thank you for all the coffees and discussions, and for your patience as we built a platform that responded to your needs. Without you Better Caring would still be an idea.
Our founders, management and advisors
Previously a Partner of a global financial institution, Peter ran operating businesses before founding and managing their US venture capital business. He saw up close how technology could empower consumers and transform industries. Along the way, he’s founded companies in financial services and hospitality and has served on the boards of several private and public companies.
Tony is the founder and principal of Spark Capital, a boutique corporate advisor and investment firm. With significant experience in investment banking, Tony has worked closely with a number of start-ups and takes an active role in a number of technology businesses.
Chief Operating Officer
Jo-Ann has over 14 years experience in online marketplaces and technology. Having previously worked at THE ICONIC, eBay, SEEK and The Boston Consulting Group, Jo-Ann is excited to join the team at Better Caring. Jo-Ann has an MBA from Melbourne Business School where she was awarded the MBS Foundation Award of Distinction. Jo-Ann completed her undergraduate studies at the University of Melbourne, where she completed a double bachelor of Commerce and Arts. Jo-Ann is also on the Board of Ovarian Cancer Australia as well as running the Sydney committee for The Nappy Collective.
Chief Technology Officer
With a background in electronics and communications, Mark has been working in web application development ever since he moved to Japan in 2001. In Japan, Mark created systems for local language schools and expatriate businesses. After relocating with his family back to Australia in 2006, Mark has worked with several startup companies, designing and implementing web scale architectures both locally and abroad, but none with a mission that he feels as strongly about as Better Caring.
“It’s a rare privilege to be able to use technology in a way that makes such a profound difference to the quality of peoples lives”.
Ricardo has over a decade of software engineering experience in public healthcare, financial and media industries, combined with entrepreneurial initiatives in B2B startups. He has worked on diverse projects including a national healthcare card, payment solutions, content portals for major media outlets, a digital books platform, and cloud-based products. Collaborative, easygoing, adaptable, he thrives to stay positive even in adverse situations and pursues a hands-on approach to provide practical and ingenious solutions.
After spending the past few years travelling around Australia riding horses around Queensland and NSW, Rodney has decided to pursue a career in web development. With a background in pc repair and telecommunications, Rodney has been itching to get back into the IT side of things. Being passionate for innovation in technology and creative web applications, a quick learner, and being able to adapt to the fast changing world of the internet, pursuing a career in web development made perfect sense. After completing General Assembly’s Web Immersive course, he gained the knowledge and skills required to pursue his new career path.
General Manager of Community Development
With 12 years experience in the Disability sector and having held Senior Operational Positions, it has provided Kelly with a strong background in direct provision of services for people with a disability. Kelly is passionate about ensuring both person centred outcomes and capacity building for individuals. Her works focuses on promoting our mission of enabling great support outcomes for consumers and workers using the Better Caring Platform. Along with a focus on community engagement and business development across the sector.
“I am really excited by the opportunity the Better Caring model provides to people with a disability and their families to have the most choice and control when it comes to the services in their life”.
Business Development Manager
Having worked at senior management, chief executive and board level across private, public and not-for-profit sectors, Brad has substantial experience in delivering positive customer outcomes across a range of businesses. With extensive experience in the disability and mental health sectors Brad is here to ensure your customer journey with Better Caring is as smooth as possible. #LiveLifeYourWay
Communications and Marketing Manager
Bec’s career has been split between Sydney and London where she has worked in strategic communications and marketing across sectors including the arts, education, tourism, and non-profit. She’s passionate about developing a breadth of communications experience across diverse industries and is excited to be working for a company that’s creating meaningful change.
“I love being part of a team working on a solution that’s disrupting an industry. I wish that Better Caring was available when my family was seeking home care, as I can see the difference that it makes for families.”
Events, Marketing and Social Media Coordinator
Having previously worked as a Client Service Manager at McGrath Partners, Natasha is currently undertaking a Bachelor of Arts in Human Resource Management, Media and Technology at UNSW. A digital native and natural problem solver, Natasha applies her skills in helping clients and care workers make the most of the Better Caring model, and spreading the word about the potential of the platform to new audiences.
“Seeing my grandmother care for my great grandmother has given me an appreciation for the importance of a platform like Better Caring.”
Community Development Manager
After attaining her Bachelor in Psychology in the USA, Liz moved to Australia where she continued to develop her background in community care as a disability support worker. As a support worker herself, Liz understands the value in the flexibility that Better Caring provides, and in her role, she helps care and support workers put their best foot forward on the Better Caring platform.
“There’s something very special and inherently motivating about being chosen by a client directly. As a previous support worker myself, I understand the value in the flexibility and control that Better Caring offers.”
Community Development Specialist
Matthew has over ten years’ experience working in customer-centric roles in the telecommunication and education industry. A few of these roles include team leading, case management and negotiation handling. Matthew has found great passion in liaising with potential care workers on a daily basis to ensure they are able to maximise their success on the Better Caring platform, and to help ensure they deliver an excellent level of service to their clients.
“Working at Better Caring has given me the opportunity to help clients connect with the best, local care workers available who are able to assist with their individual needs. It’s a wonderfully rewarding experience!.”
Community of Care Manager
Sue has many years of experience in customer service and support, and call centre management, including having been a Customer Service Manager at Spinners, a nationwide community of tradespeople offering household building and maintenance services. Prior to Spinners, Sue spent many years working in leading hotels in Sydney, London and Bermuda, as well as the Women’s Royal Air Force (WRAF) in the UK and Germany.
Community of Care Specialist
Having previously worked in the call centre at Amia, Ornella has had many years of experience in call centres and hospitality. She delivers exceptional customer service and is passionate about Better Caring.
“Better Caring has revolutionised the Aged care and Disability industries with its unique concept of bringing communities of care workers and clients together. I’m proud to be a part of the movement!”
Client Support Manager, User Experience Designer
After holding a range of positions at Newspoll and the Bank of Queensland, including call centre, compliance and lending roles, Mandy is using her experience in customer service to make a difference. She has studied UX Design at General Assembly to ensure clients have the best possible experience when using the platform.
“Better Caring is using technology to give people choice where there should always have been choice. We should have been doing this all along.“
Client Support Specialist
After completing her university studies in economics and social sciences, Maria travelled to Fiji and Nepal to work for local NGOs and learn more about what international organisations were doing at a grassroots level through education and community development. She has also worked in case management in the education sector and is passionate about helping organisations fulfil their goals in creating social impact.
Tim is a Digital Marketing and Communications Consultant with over 10 years’ experience running campaigns for clients in Australia, the United Kingdom, Cambodia and Malawi. Tim has consulted for clients including McDonald’s, Selleys, Boral, UNSW Australia, Mirvac, Tata, and more. He has broad digital experience working across functional areas including search, email, social, web, content, strategy, analytics and conversion optimisation. Tim holds a Master of Arts (Organisational Communications) from Charles Sturt University and a Bachelor of Arts Informatics from the University of Sydney.
Our valued industry advisors
Ex CEO, Aged and Community Services, NSW and ACT
Jill is a Registered Nurse and holds a degree in Management and a Masters in Nursing majoring in Aged and Palliative Care. She was previously Chief Executive Officer of Aged & Community Services (ACS) NSW and ACT. ACS is the peak body representing aged and community care providers in the non-profit, charitable sector. Its members include the large church providers who are all significant providers of community aged care.
Chief Executive, COTA Australia
Ian is Chief Executive of COTA Australia, the national peak body for COTAs (Councils on the Ageing) in each State and Territory of Australia. COTAs have over one thousand organisational members representing over 500,000 older Australians, plus 40,000 individual older people as direct members. Ian is a member of the Federal Government’s Aged Care Sector Committee and the Federal Government’s Aged Care Financing Authority. Ian also represents COTA on the National Aged Care Alliance and was a Director of the Aged Care Standards and Accreditation Agency until March 2014.
Strategic Advisor, Disability and Mental Health Sectors
Arahni has held senior roles internationally in finance and marketing, including 10 years in Mozambique as a World Bank advisor to the Government promoting inward investment. Since returning to Sydney in 2001, she has worked in Government and in fundraising for various NFPs, and has served as a Director on a number of boards. Caring for her son with autism has led Arahni to become a passionate and respected carer representative in the areas of disability, mental health and carer issues. She was awarded an ASPECT recognition award in 2007 and a NSW Carers Award in 2011 as recognition for her contribution in these areas. Arahni is a member of the NDIA Mental Health Sector Reference Group and an Advisor to the University of NSW on development of a MOOC on disability.
“It is so exciting to be a part of this revolution in care in Australia.”