How to build your client base
As you are using the Better Caring platform, you are backed by a nationally recognised brand, which gives you instant credibility. Take advantage of this brand awareness to promote your services.
Make sure you tell people what you do and ask your friends, family, church members, sporting mates, in fact anybody you meet if they know anyone who needs care. Get the word out. Everybody knows someone who needs care – but you have to ask them to refer you. Better Caring can also supply you with a digital copy of print-ready personalised business cards and flyers (at no charge). Just contact us and we’ll send you the files so you can get them printed to support your efforts, or log in to your profile, visit the ‘account’ section and you can download them directly.
Aside from the referrals you will get from Better Caring, the number one area you will receive referrals is from your existing or former clients. Ask them if they know anyone who needs care and to refer them to you.
Seek testimonialsAsk your clients if they would mind providing you with a testimonial – these can be shown to potential clients and published on your Better Caring profile.
Visit local health and community services
Visit your local health and community service organisations – they would love to know that you are available, and that it is easy to contact you via the Better Caring website.
Here are some ideas for places to visit – you’ll find many of the addresses and phone numbers in your local council’s seniors services guide.
- • Public and Private hospitals – ask for the discharge nurse, social workers or aged care team
• Nursing homes
• Rehabilitation centres
• Day centres for seniors
• Senior citizens centers
• Retirement Villages
• Carelink and Carer Respite Centres
- • Meals on Wheels
• Health professionals such as GPs, physiotherapists, optometrists, pharmacists
• District nursing services
• Multicultural groups
• RSL Clubs
• Carer support groups – such as those run by Alzheimer’s Australia
• Financial and legal service providers
• Service clubs: Rotary, Lions, Probus etc
Don’t forget to leave your Better Caring business card, and ask if you can leave Better Caring brochures in their office. Be sure to thank them for any referrals they send your way.
When marketing your care and support services, social media can be a great place to start. Let all your Facebook friends know that you are an independent care or support worker by updating your work section on your profile to: ‘Care Worker on Better Caring’. Let them know that you are offering services to clients with a post like the one below:
‘Hi Everyone, I am currently offering social support and domestic assistance as an independent care worker on the Better Caring Platform. I offer a range of services such as meal preparation, transport, light cleaning, light gardening, and companionship. If you are interested in hiring me, have a look at my profile and sign up on the platform: https://app.bettercaring.com.au/profiles/search’
The bigger our community of care and support, the more effectively the Better Caring platform can serve everyone. Ensure that you give our Facebook page a ‘Like.’ Remember, spreading awareness about Better Caring will help us attract new clients with more choice and better matches.
Our ‘secret’ FB group
Shhh, join our secret Facebook Group (for approved care workers only). Network with other motivated care and support workers – it’s a great place to find opportunities to ‘buddy’ up with other workers to ensure there is someone to cover you when you can’t make a shift.
If you’d like to go the extra mile, you can create a Facebook page with information about your services and invite your friends to ‘Like’ it. Click here for instructions on how to create a Facebook page to promote your business.
When promoting yourself online, ensure you’re keeping in mind our brand values – if you’re unsure, email our support team at firstname.lastname@example.org. We ask that our care workers use the following logo on their corporate Facebook Page, click here for care worker’s logo. Remember, if a potential client contacts you via social media, make sure you introduce them to the Better Caring platform for your own safety & to ensure you are covered by the insurance that’s arranged on your behalf when you’re booked through Better Caring.
Other ideas to attract more clients• Exceed your clients’ expectations and ask them to provide feedback on your profile
• Build a richer Better Caring profile about you – make sure to include your interests!
• Build your credentials by undertaking additional training and courses. Many courses can be taken online. Consider undertaking a Certificate 3 or 4 in aged care or disability services.
• Expand the suburbs or areas you work in or expand the services you offer.
• Reduce your rate while you build your business reputation.