How to make a great first impression

We have previously touched on how to attract more clients with a great profile photo.

Now you have captured your client’s attention and they have messaged you through the platform, it’s your chance to shine! Making a great first impression is one of the most important steps to getting a new client.

Responding to potential clients

When a potential client messages you on Better Caring you will receive an email and SMS to alert you of this. If you can, try to respond to your client within an hour. If they have contacted you it is most likely they have contacted other care workers available in the area. Care workers who respond promptly will make a great impression, and are more likely to get the job.

Even if you are not available you should still message the client promptly – they could refer you to a friend or have another job available in the future.

If the client has asked you a question, it is important that you answer their question. It might sound silly, but there have been many cases where care workers have not answered a particular question the client has asked. Ensure you clearly answer the question to avoid going back and forth with your client.

After messaging with the client on Better Caring they might ask to call you, or meet with you in person for an interview. Here are some great tips to keep in mind during the interview:

Phone interview

Ensure you treat the first phone conversation like a phone interview, as this client could potentially become a long-term client. Throughout your phone conversation they will be judging weather you are capable for the role.

Your voicemail: If you do not answer your phone in time, make sure they are reassured with a professional voicemail.

An example of an appropriate voicemail:

‘Hi, this is [Insert your name here], I am sorry I missed you. If you could kindly leave your name and number, I will return your call as soon as I can. Thank you!’

When recording your voicemail, make sure you are in a quiet environment and that you sound approachable.

Environment: During your phone interview, make sure you are in a quiet environment with no distractions! We also recommend turning off call waiting on your phone when you are expecting to have a phone interview

Be prepared: Have your note pad and pen ready. It will also be helpful having your resume in front of you for when you refer back to your previous experience and qualifications

Smile: It may sound silly, but smiling will articulate a cheerful energy in your voice.

Posture: Sitting with great posture while you are on the phone will also subconsciously articulate a professional tone in your voice. If you are laying on a couch during your phone interview, that energy will be conveyed in your voice. 

Concluding your conversation: It is now your opportunity to ask any outstanding questions. You can also ask the client the likelihood of you receiving the job. You may also wish to finalise any discussions such as what your rates are, prospective start date, etc.

Following up: After your phone conversation, follow up within 2-4 hours. You can do this by simply sending a SMS, email or message through the Better Caring platform.

To follow up you could say:

‘It was lovely speaking with you. I look forward to hearing from you regarding the opportunity. Kind Regards [Insert your name here]

This will re-affirm your interest and show the client that you are ambitious to move forward.

Face-to-face interviews:

Meeting Place: If your potential client wishes to meet you at their property, ensure you indicate this on the Better Caring messaging system so we know where you are. If they ask to meet you in a public place, we recommend meeting in a local café, library or park. If you are ordering a meal or beverage, don’t forget your table manners!

Dress appropriately Presentation is everything. Wear professional clothing to your interview such as trousers and a shirt. Do not wear inappropriate clothing (gym gear, revealing clothes etc.)

Arrive 10 to 15 minutes early: It will indicate that you are punctual. If you are meeting at a public place, it is best that you get there before your client.

Have a pen and paper ready: It is always a bonus when you take notes. To the client it will look professional and you will appear interested.

Your resume and portfolio: Remember to bring along your police check and qualifications, and make extra copies to provide to your clients. Bring a typed copy of your resume, or print out a copy of your Better Caring profile that lists your work history and qualifications.

Body Language: Ensure you have great posture throughout your interview, sit straight and lean forward slightly. This will suggest to that you are interested and you feel comfortable. Crossing your hands or legs will give the impression that you are nervous.

Eye Contact: Having eye contact throughout an interview will show that you are listening.

Be positive: Clients always appreciate a positive attitude. Remember to smile and most importantly, don’t forget to be yourself!

About the Author

Natasha Trgo

Natasha Trgo is Marketing Coordinator at Better Caring, a community of independent care workers offering their services directly to clients.