Social media is undoubtedly a powerful form of marketing. When marketing your care and support services, it can be a great place to start. We’ve previously touched on the benefits of creating a corporate Facebook page, as you can include information about your services and promote yourself publicly to your local community. Corporate Facebook Pages are free to set up – here is our detailed step by step guide of how to get started:
Step one – create a page
Log into your Facebook account, in the top right corner of the page – click the drop-down arrow and select ‘create page‘.
Step two – choose the page type
Select ‘company, organisation or institution’.
Step three – enter your businesses information
Select ‘community service‘.
Create the name of your Facebook page – this name will help people find you in search results. Please use the following name for your Facebook Page:
‘*Name* – support worker/care worker on Better Caring’.
Step four – add your bio and link to your Better Caring profile
This step gives you the opportunity to briefly tell people what your page is about. You will be able to add more details later in your page settings.
In your bio, we recommend you write something similar to the following: ‘ I am a Support worker/care worker on the Better Caring platform, offering social support and domestic assistance. Hire me directly on bettercaring.com.au!’
After writing your bio, the next step gives you the opportunity to add a link to your Better Caring profile. You can find your unique link to your Better Caring profile in the accounts section: (Log in, click on ‘Accounts’ and scroll to the bottom of the page. Click ‘download flyers and cards’).
Step five – profile picture
Time to add a picture of yourself! To ensure that potential clients recognise you when they search you via Better Caring, make sure you use the same photo you have used on your Better Caring profile. If you think your current profile photo needs work, click here for some tips of how to attract more clients with a great profile photo.
Step six – targeting your potential clients
In this step, Facebook is asking you to tell them more about the people you’d like to connect with. Please note, anyone can find your Facebook page. However, this step will allow Facebook to do their best in putting it in front of the people who matter to you most.
All ready to go!
Perfect! Your Facebook Page is ready to go! You can send this link to your friends, family and share it on a number of Facebook groups to help promote your services.
You can also upload a cover photo to your Facebook page. Click here to download Better Caring’s approved cover photo.
Please ensure that you keep in mind our brand values. If you’re unsure, or would like us to provide you with tips and ideas about your page, please email our support team with a link to your Facebook page for approval at firstname.lastname@example.org.
Remember, if a potential client contacts you via social media, make sure you introduce them to the Better Caring platform for your own safety & to ensure you are covered by the insurance that’s arranged on your behalf when you’re booked through Better Caring.
We look forward to watching your business flourish on bettercaring.com.au!