Better Caring celebrates another great milestone as the marketplace model continues to grow

Celebrating innovation with Better Caring's marketplace model for aged care

Today, online marketplaces are transforming traditional service models, giving consumers real choice in where they sleep, how they dine, what they pay for products and services, and how they get from A to B. We recently welcomed leaders in the aged care sector to celebrate Better Caring’s growth to over 20 000 registrations, the opening of our new office space, and the potential of Better Caring’s pioneering marketplace model to empower clients to choose how they live their lives, and who supports them along the way.

Guests included the Minister for Aged Care and Indigenous Health, The Hon Ken Wyatt MP, who said,

“I congratulate you on the fact that you are thinking outside the square and providing a level of support to Australians and to people that need those interventions when they choose to.”

Better Caring’s ongoing growth is testament to the transformative potential of the marketplace model as an an efficient and transparent way to put choice and control back in the hands of consumers and workers. By narrowing the gap between what the customer pays and what the worker is paid, consumers can make their funding go further and workers can negotiate an hourly rate based on their skills and experience.

The Minister was joined by other guests including Sue Pieters-Hawke, National Ambassador for Alzheimers Australia, City of Sydney Councillor Christine ForsterIan Yates, CEO of COTA (Councils of the Ageing) Australia and Eileen Kramer, 102 year-old Better Caring client and Ambassador for the Arts Health Institute.

Click on the link below to hear what they, and our other supporters had to say;